The Problem: No matter how hard you try, your Rimowa case will get scratched up over time.
The Idea: Create a campaign revolving around the idea that every scratch on your suitcase is a reminder of all the memories you’ve made on your travels.
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airport installation
art piece: send in your Rimowa and receive a piece of art created from your suitcase as well as 10% off your next Rimowa.
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