The Problem: Less and less young adults are drinking Budweiser because it’s seen as a ‘dad’s beer’.
The Ask: How can we put Budweiser front and center to drive recruitment with this younger demographic?
The Idea: Create an app that connects different Budweiser-buyers via a face-to-face call. Scan the code on the box and connect by playing games and meeting others who you may have never thought you would have a connection with.