The Background: Wild Yonder is a fictional brand that makes and sells garments that are ostensibly simple and workable but have an excellent pedigree in classic American styling, high-quality materials, and a place in American folklore.
The Ask: How is Wild Yonder able to compete with fast fashion brands in order to gain the attention of a younger demographic?
The Insight: Young people aren't proud of America.
The Idea: Wild Yonder has been doing things the right way for many years, now it's time to express the growing ethics of the brand in the modern age.
manifesto & logo design
long-copy ad
wild postings
label design: brings you to Wild Yonder’s website where you can read about the people who made your clothing.
look of social & example post
direct mail piece